Most consumers prefer reading catalogs like magazines. They are willing to spend time to engage with them. The average time spent looking at a catalog is about 15 minutes and consumers tend to keep it for several weeks. Catalogs are also a powerful customer retention tool because people are even more likely to read and store catalogs from retailers that they have purchased than before. So do not be surprised to say that the catalog is the most effective marketing tool. If you need catalog design services, print on collins can help you, with good quality and finish on time. The catalog not only provides super-powerful promotional spaces but also is an effective acquisition vehicle. There are several compelling reasons why a catalog should be an integral part of your marketing strategy.
Catalog influences purchasing decisions. Most survey results say that the catalog makes them more interested in retailers’ products and they have bought the item after seeing it in the catalog. Seeing this reason, all you need to do is feature additional content that helps your customers connect with your product and your company. Survey results show that catalogs that include content to express brand personality have the potential to drive increased sales. They will even read additional content. The content can include stories about how the product is used or made, related articles that provide deeper information and profiles of customers or employees.
People are involved with catalogs at a deeper level. The purchasing experience has become a big problem. Through stories and images, catalogs take people on a trip or even adventure. Engagement with the catalog is strongest when sales are displayed. Most people will buy more goods after looking at the catalog in the features section of goods for sale.